Diana Harter

About Diana Harter

As an audience and growth marketing manager, I leverage my digital marketing experience and 10+ years of experience in using competitive intelligence, data analysis, and go-to-market strategy to design, deploy, and manage demand generation and nurture programs. Oftentimes I\'ve established new teams, roles, and built strategies from scratch. I am passionate about keeping sight of the \"big picture\" while maintaining a focus on details to make data-driven optimizations and delivering results. I\'m highly motivated, proactive, and able to work independently or as a part of a team to meet tight deadlines. I see challenges as opportunities. Lastly, I believe the existing and emerging decision makers are prone to seeking video messages. As a result, I\'ve produced and created \"WatchGuard Partners Speak\" and \"One Good Idea\" series, both aimed to drive acquisition and retention of targeted customers.

Experience

1. Audience Marketing Manager

   WatchGuard Technologies

   Nov 2021 — Present · Austin, TX, US

   Build new marketing role from the ground up, rapidly operationalizing evergreen programs and supporting sales motions. Create thought leadership blogs, webpages, third-party articles, and LinkedIn content to drive new customer recruitment and build retention. Collaborate with Demand Generation team to develop and execute international lifecycle email series and webinar series. Partner with Product Marketing to drive further product adoption. Collaborate with broader global Marketing team to determine the best campaign plans.Accomplishments:• Successfully increased webinar traffic 83% using data-driven insights to build targeted topics for core personas in yearlong series, Future Opportunities for MSPs in 2023 and Beyond.• Led new team, in collaboration with Sales, to build 5 new customer personas to provide internal insights into how to engage targeted audience segments for Sales and Marketing.• Created and executed over 30 global partner video testimonials which showcase global business success from all regions. WatchGuard Partners Speak videos are translated and featured on social media and used for global sales events.

Education

• Brigham Young University

  Bachelors of Arts, Humanities

  2002 — 2007

• Penn State University

  Master of Business Administration - MBA, Business Administration and Management, General

  2017 — 2019