Diana Ellis

About Diana Ellis

Talented, self-directed channel marketing professional with 15 years+ experience in revenue driving partner demand generation activities, internal and external relationship development with key stakeholders as well as implementing marketing strategies at top IT companies. Proven to have excellent communication skills, presentation abilities, sales collaboration, marketing expertise, creativity and teamwork in addition to expertise in leading cross-functional teams to initiate and execute marketing programs.CORE COMPETENCIESDistributor and Reseller Marketing Management – Trusted Advisor – Team LeaderPlanning and Execution - Sponsorship Negotiation – Budget ManagementChannel Marketing Development - B2B Demand Generation

Experience

1. Sr Channel Marketing Manager

   F5

   Jan 2025 — Present

   Act as the marketing point of contact for ePlus, Optiv, Ingram Micro and West Regional partners, building strong relationships and serving as a trusted advisor on demand generation best practices.• Work closely with the Channel Sales team, including CAMs, SEs, and field sellers, to ensure marketing activities reflect priorities and drive business outcomes. • Partner with Corporate Marketing, Industry Marketing, and Brand to localize and amplify campaigns that support partner needs and market dynamics.

Education

• Oklahoma State University

  BS, Marketing

Skills

• Channel Marketing
• Multi-Channel Marketing
• Storage
• Salesforce.com
• Partner Programs
• Partner Management
• Channel Partners
• Go-to-Market Strategy
• Software Industry
• Product Marketing
• Strategic Partnerships
• Channel
• Var
• Demand Generation