Diana Dionisio

About Diana Dionisio

Driven senior communications and partnership development leader with extensive experience…

Experience

1. Director, Sponsorship Solutions

   WGN-TV

   Jun 2010 — Present

   Lead the development and implementation of public relations strategy, sponsorships, partnerships, community alliances, charitable activities, special events and promotions for WGN-TV. Develop strategic and innovative programs and lead cross-functional teams to promote the station, advertisers and sponsors to reach target audiences and attain business goals. See array of promotions/projects: https://ddsponsorshipsolutions.com/. Identify and nurture valuable business, civic and community partnerships and alliances locally, to strengthen station brand, illustrate community commitment and expand viewership• Develop 300+ revenue-generating promotions and innovative contests per year with an average overall value of $2M+, from idea generation to pitch and refinement, to fulfillment and measurement, serving as liaison between sales and news departments to integrate clients into news content, driving viewers to interact with WGN (i.e. Ask the Expert, Teacher of the Month, Distracted Driving segments) • Manage all press relations for station, fostering relationships with other key TV beat columnists and editors, pitching station talent to other media• Hire, train and mentored hundreds of millennial interns to learn the business of media. Have trained and coached 120+ interns, helping more than 90% to become PR specialists, TV talent and account managers• Launched WGN-TV Family Charities in 2021, which has given away over $340k since its inception. • Launched five newsletters ranging from news to entertainment; grew database for contest eblasts to 100K+• Develop and manage promotions for large-scale fundraising events on behalf of station for nonprofits including American Lung Association, Red Cross, Make-A-Wish. Arrange partnerships which have resulted in up to $120K in donations, lbs. of food and donated items• Monetize and staff annual station events including WGN Morning News Kids Fair, Food Drive, Toy Drive & Block Party. • Launched WGN Street Team

Education

• University of Illinois at Urbana-Champaign

  BS

Skills

• Public Speaking
• Mentoring
• Training & Development
• Special Events Production
• Editorial Process
• Creative Direction
• Social Media Communications
• Event Management
• Digital Strategy
• Crisis Communications
• Broadcast Television
• Communications Planning
• Event Planning
• Radio
• Advertising
• New Media
• Cross-Functional Team Leadership
• Content Strategy
• Presentation Skills
• Strategic Public Relations Planning
• Digital Media
• Ideas Development
• Newsletters
• Marketing
• Building Business Partnerships
• Media Planning
• Business Alliance Development
• Strategic Communications
• Program Development
• Team Building
• Strategic Marketing
• Social Media Marketing
• Marketing Event Planning
• Program Launch
• Creative Services
• Broadcast
• Pitching Stories
• Online Advertising
• Writing
• Broadcasting