Diana Budman
- Role
- Lead Data Strategist at Ogilvy
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Diana Budman
Curious strategist who is passionate about understanding why humans behave the way they…
Experience
Lead Data Strategist
Sep 2022 — Present
Conduct web analytics audit of 4 sites within home remodeling client ecosystem in close collaboration with experience and content strategists to understand areas for UX consolidation and optimization •Develop comprehensive measurement framework for new home remodeling client website, including business, experience and media KPIs addressing multiple user audiences •Create LinkedIn strategy in partnership with the Behavioral Science team in effort to boost awareness and credibility of Behavioral Science at Ogilvy, and to connect with potential clients •Immerse into client data strategy team to perform exploratory research on the transition from GA UA to GA4 in effort to create implementation strategy for 2024 rollout •Co-lead strategy and rollout of Ogilvy Experience thought leadership platform informed by SEO, social listening, and audience research to raise awareness and credibility of the Ogilvy XD team
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