Diana Boynton
Syndicated Research Manager
- Role
- Syndicated Research Manager at Edgewell Personal Care
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Diana Boynton
Global Consumer Insights and Category Manager with strong strategic, analytical, and…
Experience
Syndicated Research Manager
Apr 2021 — Present
Led the creation and implementation of a Consumer Trends Framework to influence global innovation, provide thought leadership, and guide marketing communications.• Leverage syndicated data sources to drive global innovation.• Led the development and implementation of a global internal knowledge management system to democratize access to research.• Identified and onboarded new syndicated research providers to influence consumer-centric innovation and thought leadership.• Negotiate and manage contracts with syndicated research partners to ensure optimal value.• Created a monthly newsletter to highlight research insights, and provide category growth opportunities.
Education
Wheelock College
Bachelor of Science (B.S.)
1992 — 1995
Skills
- Digital Marketing
- Relationship Marketing
- Digital Strategy
- Marketing Strategy
- Advertising
- Marketing
- Marketing Communications
- Direct Mail
- Customer Insight
- Direct Marketing
- Analytics
- Online Advertising
- Client Services
- Partnership Marketing
- Integrated Marketing
- Account Management
- Loyalty Programs
- Multi-Channel Marketing
- Shopper Marketing
- Mobile Marketing
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