Diana Bernardo

Director of Strategy @Tambourine

Fort Lauderdale, FL, US

As Director of Strategy at Tambourine, I help hotels and resorts maximize their group, event, and wedding business by leveraging cutting-edge digital marketing strategies and lead generation solutions. A key part of my role is driving adoption of Venuelocity, the largest network of meeting and wedding planners in the U.S, which connects hotels directly with high-quality, pre-qualified leads—without relying on costly third-party commissions.Unlike traditional RFP platforms, Venuelocity delivers high-intent leads, allowing hotels to engage planners more efficiently. With a 20% close rate—far surpassing the industry standard of 5%—this solution ensures that hotels aren’t just receiving leads, but converting them into meaningful revenue.My role at Tambourine is a blend of strategic sales, business development, and marketing collaboration, ensuring that hotels optimize their visibility, engagement, and conversion rates through a highly targeted approach. Developing and executing sales strategies to help hotels attract and convert high-value group, event, and wedding leads. Consulting with hotel teams to align their sales goals with data-driven marketing strategies, increasing direct planner engagement. Eliminating third-party commissions by connecting hotels directly with planners, boosting profitability. Representing Tambourine and Venuelocity at industry events, prospecting in the field, and fostering key partnerships. Collaborating with sales and marketing teams to refine messaging, optimize campaigns, and improve digital outreach.At the heart of my work is a passion for hospitality, strategy, and storytelling—helping hotels enhance their group and event revenue streams while ensuring planners find the perfect venues for their clients.

Pennsylvania State University-Penn State Hazleton

French Language