Diana Liermann Unay

About Diana Liermann Unay

Social media marketing brings together my passion for news broadcast journalism and my love of digital marketing. Nothing is more exciting than reporting live on social media from a tech, payments or ecommerce conference or women\'s empowerment event. I love sharing my experiences of running a business, creating content that supports and educates our enterprise and SMB clients and knowing that I\'m helping entrepreneurs discover solutions which enable them to accept payments for doing what they love most. I\'m a senior marketing professional and entrepreneur focused on helping business owners run their business successfully. Utilizing my background of co-founding and running a business for 10 years and my creativity and passion for developing strategic marketing campaigns, I create and manage online business communities to help business owners and teams connect and discover business solutions that Visa, Authorize.net and Cybersource provide. I also train team members on social advocacy/social selling to extend Visa\'s reach and help them develop online business relationships and content establishing them as thought leaders in the payments space.Specializing in: Digital Marketing, Social Media Marketing Planning and Campaign Management, Website Planning & Management, Public Relations, Project Management, Content Writing & Editorial, Business Plan Development, Budget Management, Creative, Photography, Analytics, Communications and Public Speaking.

Experience

1. Marketing Director

   Visa

   Sep 2017 — Present

   Plan, develop, and execute the social media strategy for Visa B2B solutions - Cybersource and Authorize.Net, globally, across all social media channels and blogs.Develop social media marketing editorial calendars and meet with solutions, programs and partner teams to manage product releases, events, news and thought leadership content.Curate content for Visa employees to extend the reach of our social content.Develop and train company-wide on social media advocacy and social selling.Design and photograph content for posts and videos.Manage production shoots, write scripts and interview merchants for customer success and product videos.Manage customer support social team via the Sprinklr platform.Develop an ongoing social dialogue with our merchant community.Track and report on campaign success.

Education

• Florida Metropolitan University

  Master of Business Administration, Business & Marketing

  2003 — 2004

• Loyola University New Orleans

  Bachelor of Arts, Advertising and Marketing

  1996 — 2000

Skills

• Marketing Analytics
• Go-to-Market Strategy
• Partnership Marketing
• Demand Generation
• Analyst Relations
• Multi-Channel Marketing
• Sales Enablement
• Consumer Marketing
• Positioning
• Global Marketing
• Competitive Marketing Strategies
• Lead Management
• Database Marketing
• SEO
• Direct Response
• Marketo
• Marketing Automation
• Content Marketing