Diana Tran
Event Marketing & Operations Leader | Global Experiential Strategy, Scalable Programs, Cross-Functional Delivery
- Role
- Senior Event Marketing Manager at Amazon Web Services (AWS)
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Diana Tran
I lead global event marketing and operations programs for technology organizations, focused on turning business strategy into scalable, high-impact experiences. With 16+ years across agency and in-house roles, I’ve built systems, teams, and frameworks that enable consistent execution across regions, products, and audiences.I’m known for operational rigor, strong cross-functional partnership, and using data to guide strategy and optimize performance. I thrive in complex environments where clarity, structure, and execution excellence matter—and where events are treated as a strategic business channel.
Experience
Senior Event Marketing Manager
Jan 2022 — Present
I lead global event marketing and operations for AWS flagship programs, including re:Invent, re:Inforce, and internal leadership events. I partner across creative, content, production, operational, and product marketing teams to align strategy and execution, ensuring cohesive attendee experiences across physical and digital touchpoints. I also served as single-threaded owner of the re:Invent and re:Inforce event websites, shaping the digital journey for tens of thousands of attendees: Act as a strategic bridge between creative, content, production, and operations workstreams to translate brand vision into scalable, high-impact attendee experiences: Build scalable processes, frameworks, and governance models that improve program consistency, operational efficiency, and cross-functional alignment across global teams: Manage multi-million-dollar budgets and vendor partnerships with strong financial stewardship and executive reporting: Establish event reporting and insight frameworks to guide executive decision-making and continuous operational improvement: Lead and mentor a cross-functional team of 10+, fostering collaboration, accountability, and high performance across concurrent global programs.
Education
California State University, Long Beach
Bachelor of Science, Hospitality Foodservice and Hotel Management
2004 — 2006
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