Diana Tatarkina
Digital Experience Specialist @JLR
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WORK HISTORY
Digital Experience Specialist @JLR
EDUCATION
Hult International Business School
Bachelor's degree
ABOUT DIANA TATARKINA
I’m a Digital Experience Specialist at Jaguar Land Rover, building on two transformative years in the Jaguar Land Rover Commercial Digital Graduate Programme. My journey has taken me across diverse teams and markets — from E-Commerce, the Global Customer Journey, and Overseas teams, to Global Social Media creative production and a unique 3-month placement in Japan as a Web Optimisation Analyst. This mix of technical problem-solving, creative storytelling, and international experience has shaped my passion for digital transformation and how brands connect with customers across markets. I’m especially interested in the future of technology and AI, exploring how innovation can unlock smarter, more personalised digital experiences. Alongside this, I’m deeply passionate about content creation and creative production — bringing ideas to life in ways that inspire and engage.
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