Diana Saidova
Senior Designer Team Lead Head of Design @Silver Paw
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WORK HISTORY
Senior Designer Team Lead Head of Design @Silver Paw
Montreal, QC, CA
Leads the creative vision and execution across all product design initiatives at Silver Paw. Oversees a large multidisciplinary team of designers and manages the marketing team, ensuring strong alignment between product design, brand identity, and commercial strategy.Responsible for creating and developing full product collections from concept to production, working in close partnership with the sales team to align design strategy with market needs and business goals. Produces detailed 3D mockups and technical visuals for factories to ensure accuracy, efficiency, and high-quality execution.Supervises the production process end-to-end, working directly with manufacturing partners to maintain design integrity, timelines, and quality standards.Key areas of responsibility:Creative direction & design leadershipDesign & marketing team managementCollection development & product strategyBrand alignment & campaign collaboration3D mockups & factory-ready visualsCross-functional collaboration with salesProduction supervision & quality control
EDUCATION
Concordia University
Bachelors of Arts and Science, Urban Planning & Studies,
Concordia University
Bachelor's degree, Germanic Languages, Literatures, and Linguistics
LaSalle college
Fashion Design & Illustration
SKILLS
ABOUT DIANA SAIDOVA
Steering Diana Soleil Design\'s creative direction, my role embodies the fusion of visionary leadership with a commitment to sustainability in fashion. Harnessing over a decade of industry experience, my expertise lies in the curation of start-up aesthetics and the strategic development of compelling narratives through clothing as a medium for self-expression.With a proven track record of managing high-profile projects and leading dynamic teams, our collective efforts focus on innovation in design theory and garment construction. The mission transcends crafting beautiful pieces—it\'s about creating meaningful fashion that resonates with our values and the evolving tastes of our clientele.
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