Diana Rachkidi

Emea Product Manager, Cardiology & Peripheral Interventions @Terumo Europe

Paris, FR

Specialized in endovascular intervention for the strategic and operational marketing of medical devices.Managed a wide range of interventional products (guidewires, guiding catheters, guiding sheath, support catheter, vascular closure devices, stent) and currently responsible for the Target Lesion Access Portfolio- Optimized the yearly budget achievement through supply management- Developed marketing plans, campaigns and collaterals for new product launch and portfolio- Analysed the European market data, trends, competition and sales performance - Developed business cases for new product conception - Conducted a market research plan to define the marketing strategy and positioning of new interventional products- Managed marketing activities in congresses and professional education programs with KOLs- Delivered certifications and internal trainings - Collaborated with different departments: Marketing and Communication, Supply Chain, Finance, Operational effectiveness, Medical & Clinical affairs, Legal, Regulatory affairs, Engineering, and Global and European entities- Certified in: o Cardiovascular and Endovascular anatomy, pathology and interventiono Products from: Access, to cardiovascular and endovascular intervention, to Closure