Diana

About Diana

Go-to-Market expert with 10+ years driving business growth across wireline, mobility, sales, across multiple business segments and channels. Recognized for translating strategy into clear narratives, executable plans, and revenue‑driving offers. Trusted partner to senior leaders, specializing in executive storytelling, portfolio simplification, and cross‑functional execution. Proven record aligning Product, Sales, Finance, Legal, and Operations to deliver measurable growth and operational clarity.

Experience

1. Product Marketing Manager - Small & Medium Business Go-to-market

   AT&T

   Feb 2025 — Present · Dallas, TX, US

   Lead go to market execution for offers, new product launches, and value added features, translating strategic priorities into offers, sales motions, & launch plans for sellers. • Partner cross functionally with Product, Sales, Finance, Legal, and Operations to ensure launch readiness, portfolio alignment, and consistent in market execution. • Deliver executive ready quarterly presentations and readouts for senior leadership across sales, product, pricing, marketing, to accelerate decision making. • Simplify complex portfolios into clear value propositions that enable sellers to articulate customer value and drive adoption.

Education

• Southern Methodist University

  Bachelor of Science - BS, Computer Engineering and Mathematics

  2001 — 2005

• Southern Methodist University

  Master of Business Administration - MBA, Marketing and Strategy

  2012 — 2014

Skills

• Consumer Behaviour
• Social Media Marketing
• Business Analysis
• Microsoft Excel
• Strategic Planning
• Data Analysis
• Analysis
• Marketing
• Program Management
• Retail Branding
• Hootsuite
• Strategy
• Management
• Team Building
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Market Research
• Access
• Sem
• Project Planning
• Public Speaking
• Networking
• Leadership