Diana Novak-Tedd

National Director of Craft Spirits Education @Palm Bay International

Chicago, IL, US

Act as the primary resource for all background and category information for each spirit represented in the craft spirits portfolioCreate and assist in the creation of launch and educational presentations for each level of sales-from importer to distributor, to buyers, to consumer both on and off premiseSupport and work with National Accounts department to provide product information, integration, and utilization resources, at times physically perform to mix created cocktails for an individual chainCreate recipes for both internal and consumer use for each brand of spirit imported by Palm Bay InternationalWork with Palm Bay Sate and Regional Managers to engage their respective distributors, and work the field with said distributors and Palm Bay employeesAssist every market in the US in any way possible to better sell in the craft spirits portfolio on every level of sales, in both control and open states.

CONSEJO REGULADOR DE JEREZ

CSE, CERTIFIED SHERRY EDUCATOR

Wine & Spirit Education Trust

SPRIRTS LEVEL II

Johnson & Wales University

BS Hospitality Management, Sports/Entertainment/Event -- Sales Management (double concentration)

Johnson & Wales University

BS, Hospitality Management