Diana
Director of Marketing and Communications @Mission Produce®
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WORK HISTORY
Director of Marketing and Communications @Mission Produce®
Provide strategic marketing direction around brand management (B2B), public relations, corporate communications, category development, investor & trade relations, marketing activations and budgets. Develop business in all channels and provide direction and support to the domestic and international marketing teams, ensuring the achievement of communications, marketing, and sales goals. Develop and maintains a communication plan that supports the organization’s objectives and vision. Aligns and integrates the communications objectives of all departments within the organization, through partnership and planning. Supervises news releases and the implementation of public relations programs. Manages press conferences and press coverage at all company events. Monitors industry trends and leverages key relationships with organizations and industry leaders to grow the business. Monitors and analyzes the performance of marketing programs to guide current and future strategies. Conducts market research and monitors market trends to remain competitive and meet overall objectives. Provides thoughtful leadership to the marketing and sales, with strong emphasis on sales growth and execution. Collaborates with sales managers to implement new and modified programs and initiatives. Acts as primary spokesperson and liaison for the company with media in all markets. Oversees marketing plans and budgets.
EDUCATION
Cornell University
Food Industry Management Program
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS, Business Administration, Cum Laude
Cornell University
United Fresh Produce Executive Development Program
ABOUT DIANA
Hi, I\'m a dynamic and intelligent thought leader in the fresh produce space, who enjoys…
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