Diana Luong

Sr Brand Marketing Manager @Zenni Optical

Drive corporate social responsibility (CSR) initiatives through strategic marketing campaigns, promoting meaningful community engagement and enhancing brand reputation while measuring social impact and stakeholder value creation.• Develop and implement comprehensive performance measurement frameworks, creating data-driven reports that track brand health metrics, campaign effectiveness, and ROI to inform strategic decision-making and optimize marketing investments.• Direct end-to-end brand strategy development and execution, translating market insights into actionable campaigns while ensuring alignment with corporate objectives and maintaining brand consistency across all channels.