Diana Laserstein
Senior Manager, Marketing Planning and Project Management @Landmark Credit Union
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WORK HISTORY
Senior Manager, Marketing Planning and Project Management @Landmark Credit Union
EDUCATION
University of Wisconsin-Whitewater
BA, Public Relations
Wisconsin School of Business
Master of Business Administration (MBA), Business
ABOUT DIANA LASERSTEIN
Whether working in Fortune 500 environments or purpose-driven associations, I bring an outcomes focused mindset and a collaborative leadership style.With over 20 years of experience leading innovative marketing strategies, I’ve helped brands across B2B, B2C and mission-driven organizations to achieve measurable growth and enhance customer engagement. My expertise spans digital marketing, brand positioning, omnichannel strategies, and member acquisition/retention, with a proven track record of turning high-level vision into action.I’ve led cross-functional teams to design and execute impactful campaigns that drive revenue, increase market share, and elevate brand equity. At ASQE, I supported strategic marketing and events programs to drive membership growth and engagement, leveraging data-driven insights for optimization and long-term strategy development.Core Strengths Include- Strategic Planning & Marketing- Digital & Traditional Channel Integration- Membership Marketing & Member Lifecycle Optimization- Thought Leadership & Brand Positioning- Campaign Development, Execution & ROI Measurement- Event Marketing Strategy- Cross-Functional Team Leadership- Martech Stack & Vendor Management- Budget Oversight & Resource Optimization- Data-Informed Targeting, A/B Testing & Performance Reporting
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