Diana da Rugna
Senior Product Manager @TUI
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WORK HISTORY
Senior Product Manager @TUI
Data-driven decision making: Ability to analyse customer behaviour, booking funnels, and conversion metrics to optimise revenue, pricing strategies, and user experience across digital platforms- End-to-end product ownership: Leading the full product lifecycle - from discovery and roadmap planning to delivery and iteration - while aligning stakeholders across tech, marketing, and operations- Customer-centric mindset: Deep understanding of traveller and guest needs, using research, feedback, and testing to improve booking journeys, personalisation, and retention- Cross-functional leadership: Strong collaboration with engineering, design, commercial, and supply teams to deliver scalable solutions in a fast-paced, highly competitive online marketplace.
EDUCATION
Liceo Scientifico
High School, Mathematics and Statistics
Auckland University of Technology
Thesis Research (Bilateral agreements program), Web marketing, Event management and Sport Tourism
Università di Trento
Master's Degree, Management
Roskilde University
Erasmus, Management
Università di Trento
Bachelor's Degree, Business Administration and Management, General
SKILLS
ABOUT DIANA DA RUGNA
Experienced E-commerce Product Owner and former professional olympic athlete, with a proven record of successfully managed high profile projects. Exceptional attention to details and sense of organisation developed planning and managing web optimisation and marketing projects in retail, tourism and professional services sectors.Previous experience in research and analysis, digital marketing, sales, project/event management and finance.Strong business and management background. Bachelor and Masters degrees achieved from an international program in Denmark (Roskilde Universitetscenter), New Zealand (Auckland University of Technology) and Italy (University of Trento).
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