Diana Cruz
Associate Manager of Selling & Service @Polo Ralph Lauren
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WORK HISTORY
Associate Manager of Selling & Service @Polo Ralph Lauren
US
As an Associate Manager of Selling & Service, I lead with a strong focus on sales performance, elevated customer experience, and brand excellence in a luxury retail environment.I partner closely with store leadership to execute selling strategies that drive conversion, AUR, UPT, and customer loyalty, while coaching teams to deliver best-in-class service aligned with Polo Ralph Lauren standards.Key Responsibilities & Impact: • Lead daily Selling & Service strategy, ensuring consistent execution of brand and service standards • Coach, mentor, and develop associates through real-time feedback, observation, and follow-up, strengthening selling behaviors and accountability • Drive performance across key KPIs including sales, conversion, AUR, UPT, and Medallia/NPS results • Provide strong floor leadership, overseeing selling zones, coverage, and service recovery • Partner with leadership on talent development, onboarding, and succession planning • Foster a culture of engagement, accountability, and elevated client experience
ABOUT DIANA CRUZ
Selling & Service–focused retail leader with 10+ years of experience driving sales performance, customer experience, and team development across luxury, premium, and high volume retail environments.Recognized for building strong cultures through coaching, training, and accountability, resulting in engaged teams, reduced turnover, and consistent business results. Strong background in selling strategy, inventory management, and operational execution, with a disciplined approach to performance and brand standards.Known for delivering elevated customer experiences, driving profitability, and maintaining visually compelling, brand-aligned environments. Thrives in fast-paced settings where excellence, leadership, and results matter.
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