Diana Bourque
Indirect Channel Marketing Implementer @Shell
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WORK HISTORY
Indirect Channel Marketing Implementer @Shell
Calgary, AB, CA
Working in the NA lubricants marketing team, my role consists of promoting and educating distributors in the USA market on programs, incentives and promotions available within Shell Lubricants. I help drive program adoption, execution, and support distributors on developing marketing initiatives to our Shell offers and marketing programs.
EDUCATION
University of Saskatchewan
BCOMM, Marketing
St. Mary's University
Bachelor of Education - BEd
SKILLS
ABOUT DIANA BOURQUE
As a dynamic and results-oriented marketing professional, I am passionate about driving success through collaboration and creative problem-solving. Holding dual undergraduate degrees—a Bachelor of Commerce in Marketing and a Bachelor of Education—my academic background reflects my diverse interests and commitment to lifelong learning. I am always eager to expand my knowledge and share insights with those around me.With over 8 years of experience across various industries, including oil and gas, retail, technology, asset management, and my current role in the drilling sector, I bring a versatile skill set to the table. My expertise spans sectors such as construction, mining, water well, exploration, and geotechnical, giving me a broad perspective on marketing strategies that cater to diverse audiences.One area I am particularly passionate about is community engagement. Whether leading internal initiatives as the \"cheerleader\" for my teams or contributing to external volunteer efforts, I’m committed to fostering strong communication, collaboration, and a sense of giving back. This core value will always be a central aspect of my professional journey, whether integrated into my role or pursued through personal opportunities.
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