Diana Aschmoneit
Marketing Professional
- Role
- Senior Product Marketing Manager Team Lead at Esri
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Diana Aschmoneit
As a marketing professional who has operated a small business, worked for small and large…
Experience
Senior Product Marketing Manager Team Lead
Nov 2007 — Present · Redlands, CA, US
November 2015-PresentI coach a team of talented technology marketers who manage messaging for core products in the ArcGIS platform. Together, we are responsible for marketing the collective suite of ArcGIS apps that optimize field operations efficiency. As an individual product owner, I also manage strategic marketing activities throughout the product lifecycle - from launch to retirement. My role includes the design and execution of strategic marketing plans and campaigns, creating and managing web pages using the Adobe Experience platform, and development of original content to support all phases of the buyer journey and sales enablement. I enjoy seamless collaboration with Product Management stakeholders and with colleagues in focused strategic and tactical roles throughout my organization.November 2007 - November 2015Defined marketing message for several key data products. Worked with content subject matter experts to evolve the foundational messaging for the wide body of content included with ArcGIS Online through the Living Atlas of the World. Developed the strategy to relaunch the Living Atlas of the World to increase its visibility and adoption. Initiated capture and analysis of metrics to optimize marketing efforts and measure results. Supported marketing activities with strategic technology alliance partners including Citrix, IBM, Microsoft, SAP, and Oracle. Developed and executed marketing plans to promote awareness of Esri brand and ArcGIS products to Information Technology professionals. Manage roll-out of software solutions including coordination of press announcements, development of web pages, and advertising campaigns to generate awareness and sales leads. Skillfully worked with professionals at all levels, executive to entry level. Managed tradeshow presence to promote awareness of Esri brand and solutions. Established strong media relationships to build lead generation advertising strategies served as a model for others.
Education
California State University-San Bernardino - College of Business and Public Administration
BA
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