Diala Demashkieh

About Diala Demashkieh

Strategic brand and communications expert leading fully integrated teams to bring bold brand ideas to life through 360-degree marketing and communications campaigns, focused on elevating brand storytelling, driving audience engagement and delivering impactful results.

Experience

1. Vice President, Client Experience

   Weber Shandwick

   Oct 2024 — Present

   North American communications lead for Mars Wrigley bars and ice cream brands including Snickers, Twix, Milky Way, overseeing brand partnerships, sponsorships, communications and influencer strategies Lead the development and execution of sports and entertainment brand campaigns, including Snickers NFL partnership and Draft sponsorship, through talent integration and culture-first thinking, as well as large-scale Super Bowl campaigns with celebrity talentNorth American communications lead for Danone brands including Activia and Silk, overseeing brand campaigns that lean into culture and entertainment

Education

• Boston University

  Bachelor of Science, Communication, Journalism; PR and International Relations minors

  2009 — 2013

Skills

• Creative Writing
• Report Writing
• Photography
• Teamwork
• Promoting Events
• Journalism
• Marketing Communications
• Press Releases
• Event Management
• Writing
• Web Content Creation
• International Relations
• Event Marketing
• Editing
• Social Media Marketing
• Public Relations
• Marketing
• Event Planning
• Radio
• Events Organizing
• Feature Articles
• Conference Organizing
• Microsoft Office
• Feature Writing
• Blogging