Joe Whittaker
Associate Director, Global Product Marketing (Platforms, Devices, Flow Cells and Software) @Oxford Nanopore Technologies
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WORK HISTORY
Associate Director, Global Product Marketing (Platforms, Devices, Flow Cells and Software) @Oxford Nanopore Technologies
Cambridge, GB
Leading a team responsible for GTM of instruments, flow cells and software, I pore my time into disrupting the NGS market. Responsible for global product marketing and direct/indirect pricing strategy of all Nanopore\'s current and future RUO and Dx NGS devices, consumables and informatics into the various genomics markets: infectious diseases, microbiology, reproductive health, genetic disease testing and oncology testing. Activities include strategic planning, sales enablement and training, events, competitive positioning, portfolio messaging and campaigns.
EDUCATION
University of Warwick - Warwick Business School
Master of Business Administration - MBA
University of Nottingham
First Class, Biology
CIM | The Chartered Institute of Marketing
Professional Certificate in Marketing, Marketing
ABOUT JOE WHITTAKER
Driving Growth at the Intersection of Biotech & MarketingWith over 13 years of experience in biotechnology marketing, I specialize in crafting and executing high-impact go-to-market (GTM) strategies that accelerate commercial success in genomics, molecular diagnostics (IVD), and life sciences.I thrive at the crossroads of scientific innovation and commercial execution, leveraging deep industry expertise to drive brand differentiation, revenue growth, and global market expansion. From demand generation to digital transformation, I create data-driven marketing strategies that engage customers, empower sales teams, and position companies as market leaders.Key Strengths & ExpertiseMarketing Leadership – Spearheading global marketing strategies, team leadership, and P&L responsibility.Commercial Strategy – Aligning marketing with business objectives to drive revenue growth and market penetration.Go-To-Market (GTM) Execution – Launching products, expanding market reach, and optimizing positioning.Digital & Growth Marketing – Leveraging SEO, SEM, ABM, and marketing automation to drive lead generation.Thought Leadership & Brand Storytelling – Translating complex biotech innovations into compelling narratives.KOL & Stakeholder Engagement – Building relationships with Key Opinion Leaders, investors, and commercial partners.Cross-Functional Collaboration – Working with R&D, sales, and C-suite executives to drive alignment and success.Passionate about advancing biotech marketing to accelerate innovations into customer\'s hands, I’m always open to connecting with industry leaders, partners, and professionals driving change in life sciences.
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