Diab Elmashni

About Diab Elmashni

Enterprise marketing executive with 25+ years of leadership in life sciences, biotechnology, and analytical instrumentation. Proven record of scaling global product portfolios and business units from tens of millions to hundreds of millions in revenue through disciplined portfolio lifecycle management, cross-functional R&D commercialization, and high-impact demand generation. Deep domain expertise in protein purification, bioprocessing, and chromatography — spanning capital equipment, consumables, and bioprocess-scale resin portfolios. Experienced in leading matrixed, global organizations and integrating multi-business-unit structures to deliver streamlined customer workflows and sustained competitive advantage. Combines scientific fluency with executive-level commercial acumen to translate innovation into measurable market outcomes. Key Accomplishments:• Scaled a newly combined protein purification business by 50% in the first three years and delivered 4× revenue growth over a decade by architecting and executing end-to-end global go-to-market strategies across biopharma, CDMO, and CMO segments.• Spearheaded the commercialization of six new products within the first three years of a newly unified business, orchestrating cross-functional alignment across R&D, manufacturing, sales, and marketing in a complex matrixed enterprise environment.• Implemented a global pricing strategy and portfolio lifecycle management process across the life science division that maximized net profit margins and reduced inventory holding costs enterprise-wide.• Delivered transformational demand generation results at Thermo Fisher Scientific — growing qualified sales leads from to (136% increase) in three years across a $800M+ global portfolio of 1,300+ products spanning five business units.• Pioneered an enterprise-wide social media and digital marketing ecosystem that achieved 200K+ followers and a 22% lift in web traffic, establishing scalable marketing infrastructure that continues to support global commercial growth.

Experience

1. Global Marketing Director, Protein Purification Business

   Bio-Rad Laboratories

   Jan 2015 — Present · Hercules, CA, US

   Serve as the senior marketing executive for Bio-Rad\'s Protein Purification business — a multi-product, global portfolio spanning protein sample preparation, laboratory-scale chromatography instrumentation & columns, and bioprocess-scale resin solutions. Lead a team of marketing professionals across product development, product management, and strategic marketing functions. Drive global commercial strategy in partnership with R&D, manufacturing, regulatory, and sales teams to deliver downstream bioprocessing solutions for biopharmaceutical manufacturers, CDMOs, and CMOs developing and commercializing biotherapeutics.• Architected and executed the integration of two separate business units into a unified protein purification platform, delivering a streamlined end-to-end customer workflow for drug discovery through biotherapeutic manufacturing — accelerating commercial traction and simplifying the buyer journey.• Led the global commercialization of six new products within the first three years of the combined business, mentoring and aligning marketing and sales teams across multiple geographies to ensure consistent and impactful product launches.• Championed a global pricing strategy and portfolio lifecycle management framework across the Life Sciences Division — maximizing net profit contribution and reducing excess inventory costs at enterprise scale.• Optimized the Divisional Marketing Communications organization by restructuring the management team, streamlining reporting architecture, and implementing a scalable content development process that integrated the needs of multiple cross-functional stakeholders across the enterprise.• Identified and evaluated new growth opportunities in emerging bioprocessing technologies and external partnership channels, establishing a strategic growth roadmap aligned with the division\'s long-term commercial objectives.

Education

• San Francisco State University

  BS, Chemistry

  1997 — 2001

• San Francisco State University

  BS, BioChemistry

  1997 — 2002

• University of California, Berkeley, Haas School of Business

  Executive Certification, Product Management

  2010 — 2010

• California State University - East Bay

  MBA, Marketing and Management Science

  2002 — 2003

Skills

• P&L Management
• Chromatography
• Biotechnology
• SEO
• Strategy
• Cross-Functional Team Leadership
• Competitive Analysis
• Contract Negotiation
• Marketing Strategy
• Marketing Communications
• Product Management
• Sales Operations
• Commercialization
• Pricing Strategy
• Market Planning
• Life Sciences
• Social Media Integration
• Business Planning
• Marketing
• Product Launch
• Budgeting
• Strategic Partnerships
• Business Strategy
• Digital Marketing
• Instrumentation
• Lifesciences
• Leadership
• Market Analysis
• Strategic Planning
• Global Marketing
• Ppc
• Product Development
• Product Marketing
• Social Media Marketing
• Medical Devices
• R&D
• Management
• Integrated Marketing
• Corporate Identity