Dhwani Desai

About Dhwani Desai

I work in the space before cultural shifts become obvious — where the sharpest brand and product strategy lives.Over 12 years, my work has lived at the intersection of consumer insights, cultural momentum, and commercial strategy — where an incisive point of view moves decisions. I\'ve led insight and strategy across consumer and enterprise.My edge is moving fluidly between macro trends and micro behaviors, translating those insights into product, brand, and go-to-market strategy that makes leadership act.I\'ve lived and worked across India, Singapore, and the US — building a career helping global brands earn relevance in markets where assumptions don\'t always translate cleanly.The challenges I keep coming back to are mental and feminine health, fitness and wellness, nutrition, and human connection — spaces where people still carry things alone, where identity is tangled up in behavior, and where getting the insight right can genuinely shift how someone lives.I\'m drawn to mission-driven teams that put people at the center of how they build and grow. If you\'re working on any of this, or want to think out loud about it, I\'d love to connect.

Experience

1. Principal Marketing Insights Lead, Brand & Gtm Strategy, Reality Labs

   Meta

   Sep 2022 — Present · Seattle, WA, US

   Led the insights strategy behind a new VR hardware brand — defining the cultural conditions required to make immersive technology relevant to a mainstream audience, and directly informing C-suite decisions on brand name, positioning, and go-to-market strategy.Built the enterprise GTM playbook for marketing and sales — identifying priority industries and use cases for VR in enterprise, shaping positioning and messaging for business decision makers across seven industries, and defining enterprise GTM narrative at Meta.Led a Metaverse/VR brand tracker — tracking shifts in cultural and category perception to inform brand positioning and go-to-market strategy within Reality Labs.

Education

• National University of Singapore

  Bachelor of Business Administration (B.B.A.), Marketing & Liberal Arts

  2011 — 2014

• Northwestern University

  M.S. Integrated Marketing Communications, Marketing

  2017 — 2018

• Beijing Language and Culture University

  Intensive Chinese Language Course, Chinese Studies

  2011 — 2011

Skills

• Chinese
• User Experience
• Content Strategy
• Marketing Strategy
• User Experience Design
• Strategic Communications
• Product Management
• Qualitative Research
• Rapid Prototyping
• Integrated Marketing Communications Planning
• Marketing Research
• User-Centered Design
• Start-Ups
• Market Research
• Strategic Planning
• Product Strategy
• Product Innovation
• Consumer Behaviour
• Analysis
• Spss
• Consumer Insight
• Consumer Behavior
• Design Thinking
• Marketing