Dhwani Mehta
CX Strategy @ dentsu| Consumer-Centric Marketer| Northwestern University Medill School|
- Role
- Senior Associate Cx Strategy at dentsu
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Dhwani Mehta
As a spoken word enthusiast turned strategist, I’ve always been drawn to storytelling as…
Experience
Senior Associate Cx Strategy
Apr 2024 — Present
I work with clients like Discover and IKEA to improve their digital experiences through research-driven experimentation. My role centers on- Analyzing user behavior to uncover friction - points in the customer journey - Developing and prioritizing test ideas that balance user needs with business goals- Partnering with designers, developers, and media teams to execute and learn from experiments - Sharing insights to inform broader strategies and strengthen team knowledge I approach CRO as a mix of research, creativity, and continuous learning, always focused on delivering impact for clients while building collaborative processes for our team.
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