Dhwani Madan

About Dhwani Madan

I Didn’t stumble into marketing! I studied it through headlines, landing pages, customer journeys, and buying behaviors.Started off as a copywriter, writing to get clicks. But curiosity took me deeper into funnels, frameworks, GTM planning, and brand-building. That’s when I realized: marketing isn’t about selling more stuff. It’s about building affinity. About showing up the right way, with the right words, in the right moment.I now work closely with D2C brands helping them not just grow, but grow with intent. I step in with strategy, sharpen the message, tighten the funnel, and map out GTM plans that actually stick. Whether it\'s a launch or scale phase, I focus on creating marketing that doesn\'t just look good it lands, resonates, and moves.Here’s what I bring to the table:GTM strategies that are smart, lean, and actionableBrand affinity that turns customers into loyalistsMessaging that mirrors what your audience is already thinkingCampaigns that actually perform If your D2C brand needs a strategy-first marketer who can move between creative, growth, and customer behavior! Let’s connect.

Experience

1. Marketing & Communication Strategist

   Vegease

   Aug 2023 — Present · Gurugram, IN

   My work directly contributed to the brand’s leap from a small-scale operation to a multi-crore D2C player.Key Achievements & Responsibilities:Growth & Sales StrategyScaled revenue from ₹10 lakhs to ₹4 crores+ through strategic marketing + sales alignmentDrove 7X ROAS via performance-focused campaignsBuilt full-funnel journeys that converted cold traffic into repeat customersGTM Planning & Brand AffinityDesigned GTM strategies for new category launches and regional expansionEstablished brand voice that spoke clearly, emotionally, and consistently across channelsCreated campaigns that drove not just sales, but brand love and retentionDigital & Search VisibilityRanked in Top 10 for high-volume keywords via ASO & SEO effortsRevamped app store presence, leading to increased organic downloads and better engagementOptimized landing pages + content for discoverability and clarityContent, Copy & CommunicationWrote and led PR releases, digital ad copies, blogs, and in-app contentBuilt narratives that combined emotional appeal with data-backed persuasionCreated retention campaigns, including push, SMS, and in-app journeysIn-App & Customer Experience MarketingAudited and restructured in-app flows to enhance usability and messagingIncreased repeat order rates with timely nudges and personalized contentCollaborated cross-functionally to ensure messaging was consistent from first ad to final delivery

Education

• Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur

  Bachelor's of physical education, Health and Physical Education/Fitness

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Master of Business Administration - MBA, Marketing