Doug Hudiburg
Chief Commercialization Officer @Totalcare Ehealth
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WORK HISTORY
Chief Commercialization Officer @Totalcare Ehealth
Superior, CO, US
Leading the commercialization of TotalCare Sleep Health (TCSH), a structured 30-day home-based program for sleep apnea diagnosis and treatment.TCSH is built on a joint venture model that brings together telehealth access to sleep specialist physicians, home sleep testing, and EPAP therapy into a single patient journey. The program is designed to replace the fragmented, clinic-dependent path most patients currently face.What I\'m building- Program architecture from concept to market- Providers partnership model with Sleep Specialists, DME Providers, and Sleep Dentists- Patient-facing digital platform with encounter-based workflows- Distribution channel through DME provider partners- Knowledge base and organic acquisition engine at SleepHealthAssessment.comApproachApplying structured commercial frameworks across every stage: market definition, stakeholder modeling, go-to-market design, and platform development. The same discipline I\'ve used throughout my career in sleep health and medical device markets.
EDUCATION
Colorado State University
BA, Arts Administration
Fairview High School
High School Deploma
SKILLS
ABOUT DOUG HUDIBURG
I\'m a Commercialization Partner for MedTech companies who\'ve launched but struggle to get to the next level of growth.By \'Partner\' I mean we work together to accelerate commercialization of your product. I work by your side providing methodology, frameworks, templates, AI assistant, and most importantly - resources to develop and execute your commercialization strategy.My methodology, The M-PaX System, has evolved over 30+ years of product leadership in medical devices and healthcare technologies. I\'ve worked at enterprise and startup levels as employee, fractional leader, consultant, and founder. Hundreds of implementations in complex regulated markets. Products used by millions worldwide.The hard truth: Enterprise companies have a massive advantage. Not bureaucracy - actual advantage. They have processes, systems, assets, distribution, brand, market presence, and resources that startups lack. Through decades of working with startups, I\'ve created a framework that gives you the same commercial vehicle the big companies use.Together, we build your growth vehicle - the ship that helps you escape gravity and reach escape velocity. You\'ve achieved lift-off. Revenue is growing. Now it\'s time to get the most out of available resources and enter true growth phase where everything becomes easier and you burn far less fuel as a percentage of progress.The M-PaX System provides the methodology - your map and flight plan. It defines 37 universal marketing best practices refined through hundreds of implementations. The C8 Protocol focuses on the 8 most critical requirements that have the biggest impact on growth for post-launch MedTech products.I don\'t just advise - I execute. Through the C8 Protocol, with your expert input, we build commercial foundation and active growth campaigns that accelerate your path to scalable growth.Sage_AI becomes your secret weapon. This AI Product Management Assistant, configured and managed in your Claude account, brings enterprise-level marketing capabilities within reach for MedTech startups.The transformation: You go from not knowing what to do or how to do it, to executing with maximum focus and efficiency - surpassing what most companies achieve, whether startup or enterprise. Foundation built in 4 weeks. Growth campaigns active by week 12. Complete ownership of everything created.Start with a complimentary Growth Factors Assessment. Understand exactly where you stand across all 8 factors before any commitment.Click \'Free Growth Factors Assessment\' Above for Details
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