Dhruv Wali
- Role
- Senior Group Product Manager Times of India Online at Times Internet
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
Experience
Senior Group Product Manager Times of India Online
Jul 2022 — Present
Leading the TOI+ subscription product at Times Of India Online. TOI+ provides users access to in-depth coverage, a premium reading experience, live connects, exclusive articles and newsletters from esteemed journalists around the world- Responsible for User Acquisition, Analytics, Growth and Retention Strategy for TOI+ across B2B and B2C channels - Built the TOI+ product from scratch and scaled it to 150k+ paying customers - Launched India’s first “Pay-per-story” model for alternate transactions revenue with over 10k+ transactions - Launched non-story content in subscriptions - crossword & sudoku with 5x higher engagement than regular content - Created strong editorial analytics which helped give live feedback to editors to produce high performing content
Skills
- Requirements Analysis
- E-Commerce
- Project Management
- Google Analytics
- Competitive Analysis
- Data Analysis
- Management
- Sales Management
- Managing Media Relations
- Branding
- Product Management
- Public Relations
- Business Development
- Database Queries
- Business Strategy
- Fmcg
- Business Analysis
- Marketing
- Team Management
- Adobe Analytics
- Market Research
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