Dhruv Singh

Experience

1. Management Trainee

   Vi-John Group

   May 2024 — Present

   GENERAL TRADE• Handled Lucknow District, a ₹65L annual-value territory, in Q2, achieving 100% of primary sales target• Led Q3 operations in Varanasi, driving a 47% year-on-year growth by improving market coverage,optimizing inventory flow, and strengthening frontline execution in a competitive FMCG landscape.• Managed and mentored a team of 8 Territory Sales In-charges (TSIs) and 45 distributors, ensuringalignment with company goals and smooth sales execution.• Handled distributor inventory management and collaborated with CFAs to streamline supply chainoperations, ensuring timely order fulfilment, minimizing lead times, and maintaining optimal stock levels.• Successfully executed the launch of a premium shaving range in the personal care category, achievingtargeted market penetration and ensuring smooth rollout across general trade FMCG channels.• Strategically expanded product availability in underserved markets by improving the distributionnetwork, enhancing retail coverage, and driving secondary sales e􀆯iciency across core FMCG segments.TRADE MARKETING• Executed multi-town trade marketing campaigns across 5+ states, including event planning, field activations, POSM deployment, and new product launches in both retail and wholesale channels.• Coordinated with cross-functional teams (sales, design, procurement, vendors) to plan and execute visibility initiatives such as wall paintings, dealer boards, van activations, and in-store branding.• Led vendor evaluation and cost benchmarking across multiple projects, ensuring budget-aligned execution without compromising on quality or timelines.• Developed detailed activity briefs and rollout calendars, tracked campaign execution across markets, and gathered retailer and consumer feedback to guide future marketing actions.

Education

• Indian Institute of Management Raipur

  Master of Business Administration - MBA

  2022 — 2024

• Shaheed Bhagat Singh College

  Bachelor of Commerce - BCom

  2018 — 2021

• Christ The King College

  Commerce

  2012 — 2018