Dhruv Shah
Growth Marketing Expert | PPC Campaigns | Lead Generation | Data-Driven Marketing | HubSpot CRM | Freelancer
- Role
- Digital Marketing Lead Emea at Velocity Growth
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Dhruv Shah
I bring 7 years of experience in Growth Marketing and a strong understanding of the entire customer journey, from acquisition to lifetime value. My expertise spans across lead generation, eCommerce, SaaS, B2C, and B2B. With a proven track record of effectively managing a $200K PPC budget for diverse clients, I am confident in my ability to drive growth and impact through full-funnel integrated marketing campaigns. I am passionate about data and am a big advocate of data-driven decision-making. I thrive in helping businesses reach the right customers via integrated marketing campaigns across online and offline channels. With my strong analytical and creative solutions, I have enabled businesses across India, the US, and EMEA to grow exponentially. I am excited to continue growing my skills and delivering results in new and challenging environments.
Experience
Digital Marketing Lead Emea
Jul 2022 — Present · US
Velocity Growth provides content, training, consulting, and agency services to help businesses achieve growth goals. Velocity Growth acquired JDigital in July 2022. Onboarded new clients, audited marketing ad campaigns, and reviewed tracking setups to identify gaps, opportunities for improvements, and insights into user behavior. Strategized and executed campaigns on Google and Facebook ad platforms to generate reach and conversions for clients resulting in more than 27:1 ROAS. Effectively used ChatGPT AI as a marketing assistant to write ad copies for marketing campaigns that led to an increase in CTR by 3% across clients. Planned and executed lead segmentation, lead scoring, and lead nurturing using marketing automation tools like Hubspot to increase conversion rate and push leads to the middle and bottom funnel. Created reporting dashboards on Hubspot and Google Data Studio to monitor, analyze and optimize campaign performance.
Education
University College Cork
MSc, Management and Marketing, 2.1
2018 — 2019
Narsee Monjee Institute of Management Studies
Bachelor’s Degree, ELECTRONICS AND TELECOMMUNICATION, 2.92/4 C.G.P.A
2011 — 2015
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