Dhruva Ghate

Marketing Automation Analyst @Puretech Digital - A Genesis Company

Mumbai, IN

Manage the complete user journey by building and executing engagement and retention strategies to improve user experience, reduce drop-offs, and increase repeat purchases and overall revenue-Set up automated, journey-based campaigns that guide users through key lifecycle stages like onboarding, activation, retention, and re-engagement-Use tools like CleverTap, NotifyVisitors, and Google Analytics to understand how users interact with the product, identify drop-off points, and design campaigns based on user behavior and segmentation-Plan and run multi-channel CRM campaigns through SMS, email, push notifications, and in-app messages, ensuring they are timely, personalized, and relevant-Collaborate closely with the content, product, and performance marketing teams to align messaging, campaign goals, and user experience-Own and shape the product communication strategy, ensuring consistent messaging across all user touchpoints-Help prepare weekly and monthly marketing plans and budgets for CRM and retention campaigns, and monitor their effectiveness-Conduct customer research and surveys to better understand repeat customer habits and preferences, and use these insights to improve campaign performance-Track and analyze key metrics like repeat rate, revenue per user, churn rate, and campaign conversions to identify what’s working and where to optimize further.

MIT World Peace University

Bachelor of Business Administration - BBA, Business Administration and Management, General