Dhruv Dhawan

Experience

1. Manager Digital Analytics

   阿迪达斯

   Nov 2022 — Present

   Consumer P&L Analysis- Led a comprehensive analysis to improve existing buyers’ profitability by analyzing key levers such as discounts, returns, and marketing expenses; uncovered actionable insights to enhance ROI and optimize buyer profitability- Designed a robust methodology to calculate Cost Per Acquisition (CPA), enabling precise measurement of acquisition efficiency across channels and customer segments, driving data-driven marketing optimization.• Modular Audience Targeting Framework- Developed a modular framework that segmented consumers based on profitability, value, motivation, and engagement; used to inform markets for strategic decision-making on key audiences and scaling personalization across.com, CDP, SFMC, and Monetate platforms- Conducted A/B tests to validate the framework, where the audience selected using the modular framework outperformed the generic audience, demonstrating its effectiveness in enhancing engagement and targeting.• Insights-Led Initiatives- Generated key actionable insights, including the bottom 10% of buyers contributing a -18M EUR loss and serial returners exploiting Klarna PayLater, and used these insights to design targeted initiatives aligned with business objectives.

Education

• Netaji Subhas Institute of Technology

  Bachelor of Engineering (B.E.)

Skills

• Management
• Project Management
• Microsoft Office
• Research
• Engineering
• Public Speaking
• Customer Service
• Microsoft Word
• Autocad
• Microsoft Excel
• Powerpoint