Dhruv Bijani
Tata.ev | Mahindra & Mahindra | 8+yrs in Driving Product Lifecycle, User-Centric Product Strategy, GTM & Portfolio Growth
- Role
- Senior Manager Product Marketing at Tata.Ev
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Dhruv Bijani
Customer centric Product Manager with 8+ years of track record of leveraging customer…
Experience
Senior Manager Product Marketing
Jan 2025 — Present · Mumbai, IN
Drove the first-ever introduction of Auto Park Assist & Digital Key in Tata Motor\'s portfolio through Harrier.ev, positioning the brand as a tech leader in the EV segment. Partnered with cross-functional teams to translate these innovations into customer-centric value propositions and deployed 360° enablement tools (web modules, videos, brochures, FAQs, training decks) to drive adoption, sales readiness & service effectiveness.3. GTM strategy for Harrier.ev—owning launch readiness, product & business storytelling, Tech Day showcases, media drives (incl. Air Force Drive), and final production rollout—delivering a successful market entry.4. Driving next-gen EV portfolio through data-driven strategy, customer insights & market trends to lead innovation and competitive positioning.5. Created a How-To Video Series for customer awareness and improving feature adoption. Executed viral showcase videos (Elephant Rock and Tablecloth Pull) to demonstrate product superiority, collectively garnering 7M+ views.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master's degree, Operations and Project Management
2012 — 2017
Skills
- Quantitative Research
- Research
- Report Writing
- Business-to-Business (B2b)
- Qualitative Research
- Public Speaking
- Event Planning
- Data Analysis
- Operation Optimization
- Management
- Risk Management
- Team Management
- Supply Chain Operations
- Business Development
- Strategic Planning
- Risk Assessment
- Crisis Management
- Microsoft Excel
- Project Management
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