Dhruv Bairathi
Product Manager | Growth, Engagement & Monetization | Junglee Games | Ex-JioTV (₹50 Cr+ Ad Revenue) & Rebel Foods | Data-Driven PM Across Gaming, OTT & Food-Tech
- Role
- Product Junglee at Junglee Games
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Dhruv Bairathi
I’m a Product Manager with 7+ years of experience in building and scaling products across Gaming, OTT, and Food-Tech. I specialize in product growth, user retention, and monetization, blending strategic vision with hands-on execution to drive measurable business impact. My approach is data-driven yet user-centric — creating experiences that delight users while moving key metrics for the business.Strong research professional with a Master of Business Administration - MBA focused in Marketing from SVKM\'s Narsee Monjee Institute of Management Studies (NMIMS).My Skills & Specialties:Product Strategy | Growth & Retention | Monetization | User Acquisition | 0→1 Product Development | A/B Testing | Go-to-Market | Cross-Functional Leadership | Analytics | Gaming | OTT | Food Tech | Ad Tech | AI Product Development
Experience
Product Junglee
Jan 2022 — Present · Gurugram, IN
Led Conversion, Retention, and Contest Join charters for the \"Howzat\"- Cricket Fantasy app, driving user growth, engagement, and retention across millions of players.Launched high-impact features such as Guru Teams (expert team sharing) and granular player/match-level stats, improving the team-creation-to-save funnel by 4% and contest joins by 5.5%.Redesigned the app UI end-to-end, simplifying navigation and decluttering the experience — resulting in a 7% boost in overall conversion rate and 4.5% uplift in successful contest joins.Built the in-app Ratings & Feedback module from scratch, implementing contextual prompts and sentiment analysis to improve the Google Play Store rating from 3.9 to 4.6 within nine months.Pioneered Responsible Gaming initiatives, introducing personalized break periods and deposit limits tailored to user segments, ensuring compliance while maintaining revenue continuity.Built and optimized retention loops, improving Day-3 retention from 9.4% to 16.7% and significantly enhancing user lifetime value.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Technology - BTech
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA
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