Dhrubojit Bhattacharya

About Dhrubojit Bhattacharya

As a Product Marketing Manager at Arcolab, I am responsible for driving B2B growth strategies and bridging the gap between product development and sales execution. I design and implement comprehensive Go-to-Market (GTM) strategies, ensuring that product positioning aligns perfectly with customer needs and business revenue goals. My role involves a strong focus on data-driven acquisition; I launch and manage targeted LinkedIn ad campaigns, utilizing A/B testing to optimize conversion rates and generate leads for the sales pipeline. I also engineer pricing models and establish analytics frameworks to track product portfolio performance.I have worked as a Market Intelligence Specialist at Michelin, where I built forecasting models and dashboards to monitor global competition, and as a Project Manager at SAP Labs, where I contributed to the development of B2B SaaS products like Enterprise Messaging and Extension Factory. I possess strong analytical and cross-functional leadership skills, with expertise in tools like Power BI, Python, and SQL. I am looking to continue building my career in Product Marketing, leveraging my technical background and strategic mindset to drive value.

Experience

1. Product Marketing Manager

   Arcolab

   Jan 2025 — Present · Bengaluru, IN

   Engineered competitive pricing and licensing models aligned with market value, directly contributing to an increase in revenue stability.• Orchestrated comprehensive Go-to-Market (GTM) strategies, optimizing positioning and channel mix to accelerate adoption and maximize launch impact.• Led data-driven paid acquisition strategies on LinkedIn, executing rigorous A/B testing on ad creatives and audiences to optimize Cost Per Lead (CPL) and conversion rates.• Shaped the product roadmap by synthesizing market trends and customer insights, ensuring future releases balanced business viability with user needs.• Built robust analytics frameworks across the portfolio, transforming raw data into actionable insights that guided executive decision-making.• Streamlined cross-functional workflows between Sales, Product, and Marketing, reducing friction and accelerating the product development lifecycle.

Education

• ESSEC Business School

  Master in Management, Management

  2020 — 2023

• Indian Institute of Technology, Guwahati

  Bachelor’s Degree, Electrical and Electronics Engineering

  2014 — 2018

Skills

• Matlab
• Public Speaking
• Management
• Leadership
• C
• Microsoft Office
• Java
• Html
• C++
• Teamwork