Dhriti Chawla
Content Strategist | Beardo - Marico
- Role
- Content Strategist at Beardo
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Dhriti Chawla
I decided to do a major in psychology and a minor in design which was a result of having…
Experience
Content Strategist
Jun 2024 — Present · Ahmedabad, IN
being able to think what our audience wants to see in advertisements/social media platforms- writing short scripts, video ideas and copies for various communication channels/product ads- staying up to date with trends on social media- managing the digital deliverables end-to-end i.e, social media post scheduling, publishing, content calendar management- thinking memes on trending topics and relevant humour content for social media accounts - from videos to social media posts- leading creative content campaigns end-to-end in partnership with external agencies (digital agency, creative agency, and production houses) and internal team (website developers, performance media team, offline marketing team)- collaborating with graphic designers, copy writer, animators to execute what’s visualized/conceptualized- ensuring content created is in sync with brand archetype, style, tone, formats and communications- being involved in brand pitch and narrations for influencer/celebrity campaigns
Education
Tridha
High school
2017 — 2018
Riverside School
A&AS level
2019 — 2020
Ahmedabad University
Bachelor of Arts - BA
2020 — 2024
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