Dhriti Batra
Brand Director, Lactalis Heritage Dairy
- Role
- Marketing Director at Lactalis Usa - Lactalis Heritage Dairy
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Dhriti Batra
Strategic brand builder and growth driver with 15+ years of well-rounded global marketing experience across the CPG industry in North America, United Kingdom, India, and Middle East. Adept at navigating different cultures to meet consumer needs and champion brands to secure long term growth. Strength in leading a broad range of portfolios, whether it is building niche brands in trending categories, or reinvigorating large brands in stagnant categories. Strong skills in commercialization with expertise in managing complex projects and leading large cross functional teams for business impact.Key Skills: Brand Strategy ǀ Media ǀ Creative Communications ǀ Consumer Insights ǀ Market Research and Data Analytics ǀ New Product Development ǀ Packaging Design ǀ Cost Optimization ǀ Resource Management I Commercialization
Experience
Marketing Director
Lactalis Usa - Lactalis Heritage Dairy
Jan 2022 — Present
Education
MICA | The School of Ideas
PGDM(C)
2006 — 2008
Delhi University
B.A. (Hons), Sociology
2002 — 2005
Skills
- Brand Management
- Product Marketing
- Marketing Strategy
- Competitive Analysis
- Segmentation
- Market Research
- International Marketing
- Marketing Research
- Fmcg
- Market Analysis
- Customer Insight
- Trade Marketing
- Consumer Products
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