Dhiyanaesh Prasath
Paid Media Analyst @ TripleDart | Placement Secretary | Ex-Digital Marketing Intern @ EchoVME
- Role
- Paid Media Analyst at TripleDart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Dhiyanaesh Prasath
My academic background is in M.Sc. Decision and Computing Sciences, I\'ve specialized as a Business Analyst, Data Analyst, and Performance Marketer over the past few years. My job entails market research, establishing long-term business objectives, and generating new verticals from insights, data visualization, and data modeling. Proficient in managing intricate, large-scale projects, I apply AI elements to commercial models. Drawing from firsthand knowledge of the growth trajectories and challenges of conducting business in India, I\'m eager to expand my knowledge and abilities to help organizations operating in related industries.Expertise: Data Analysis, Market Research, Business Strategy Development, Communication, Project Management
Experience
Paid Media Analyst
Dec 2024 — Present · Bengaluru, IN
Manage and optimize $400K+ in monthly paid media spend across flagship B2B SaaS accounts, leading end-to-end paid media strategy and execution across platforms including Google Ads, LinkedIn Ads, and Meta. Partner closely with client stakeholders and internal growth teams to design and scale full-funnel acquisition programs, combining demand generation and demand capture strategies. Skilled in multi-channel orchestration, mapping the end-to-end user journey and aligning campaigns across channels to drive consistent pipeline growth. Own both strategic planning and tactical execution, from campaign architecture and experimentation to budget allocation and performance optimization. Focus on revenue-driven outcomes by optimizing toward ROAS and downstream pipeline impact rather than just CPL, intentionally prioritizing high-quality leads over volume to drive efficient and scalable growth.
Education
Coimbatore Institute of Technology
Master's degree, Msc.Decision and Computing Science
2020 — 2025
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