Dhirendra Gupta

About Dhirendra Gupta

Internet Marketing Specialist - Digital Marketing Strategist with extensive hands-on experience in maximizing online marketing efforts. Advanced skills in SEO, SEM, email marketing, social media marketing, lead generation, and affiliate marketing.Technical Strengths & Experiences Include:• Internet marketing strategy• Search engine optimization (SEO) and Keyword ranking for major search engines• Content optimization• Online marketing campaigns• Email marketing campaigns, lead generation• Social media marketing• Search (Pay Per Click) PPC marketing & Bid Management• Keyword research & page optimization• HTML, CSS, PHP• Landing page optimization• WordPress management, customization• Branding, messaging,• Link building strategies• A/B split testing• Market research, analysis• Google analytics, competitive analysis• Manage, track, report campaign & ROI KPIs• Defined search engine optimization (SEO) best practices• Cloud-based CMS creation & CMS trainer• Project management• Print, graphics, PowerPoint presentations, photography, video

Experience

1. Software Engineer

   Techinfini Solutions Pvt. Ltd

   Aug 2014 — Present

   Implementation of all SEO related strategies, including Keyword Research, Meta Tags, Content optimization, creating XML Sitemaps, Robots.txt, Interlinking of pages.• Creating Strategies and plans for clients and Proper Reporting.• Responsible for client websites to rank higher in Google Search Engine in the different countries. • Handling Blogs for the company’s product and brand Image through Link building strategies. • I am using Google Analytic, and Google webmaster tools regularly and Google keyword planner for keyword research.• Devising social media optimization strategies for brand building in social community websites.• Involved in managing brand awareness and reputation building.• Doing competition analysis study and peer review to develop a perfect strategy for the website.• Analyze Site Metrics through Google analytics and create monthly reports on trends and analysis of overall web activities for the projects.• Knowledge of Google Adwords campaign and its optimization through the use of the campaign setting, location targeting, bid management, landing page optimization, split testing, goal creation, conversion tracking and other options to increase ROI.

Education

• Makhanlal Chaturvedi University

  BCA, Computer Science

  2007 — 2010

• Institute of management Studies, DAVV

  Master of Business Administration (M.B.A.), E-Commerce/Electronic Commerce

  2011 — 2013

• SVMIC, Charkhari, UP Allahabad Board

  10+2, Mathematics

  2006 — 2007

Skills

• Google Analytics
• Ad Optimization
• Content Strategy
• Marketing Strategy
• Social Media
• Ppc
• Keyword Research
• Conversion Optimization
• Campaign Management
• E-Commerce
• Html
• Online Marketing
• Search Engine Marketing
• SEO
• Smo
• Competitive Analysis
• Search Analysis
• Wordpress
• Search Advertising
• Organic Search
• Analytics
• Blogging
• Lead Generation
• Facebook Fan Page Creation
• Link Building
• Project Management
• Social Networking
• Php
• Social Media Marketing
• Xml Sitemaps
• Article Submission
• Web Analytics
• Ppc Bid Management
• Split Testing
• Facebook Marketing
• Css
• Cms
• Java
• Display Advertising
• Mobile Advertising