Dhiraj N.
Data Analytics | Business Intelligence | DS | ML | Data Solutions
- Role
- Sr Manager, Analytics at Rakuten Rewards
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Dhiraj N.
Seasoned analytics professional with over a decade of experience transforming businesses through advanced analytics, machine learning, and scalable data solutions. Adept at bridging complex technical implementations with strategic business objectives to deliver impactful, data-driven insights across marketing, e-commerce, and enterprise operations. Skilled in leading cross-functional initiatives, mentoring high-performing team, and fostering innovation. Expertise in marketing analytics, customer analytics, predictive modeling, self-service reporting, and data engineering, with a proven track record of implementing solutions that drive business growth and operational efficiency. Passionate about fostering a culture of data-driven decision-making to empower organizations with actionable insights.
Experience
Sr Manager, Analytics
Jan 2021 — Present · San Francisco, CA, US
Led analytics initiatives to support Marketing efforts across Growth, Retention, and Engagement, driving significant improvements in customer acquisition, retention, budget optimization, and overall marketing efficiency- Developed and leveraged advanced predictive models for Customer Lifetime Value (CLTV), Churn, Segmentation, Forecasting, and Marketing Mix Modeling driving data-driven decision-making for marketing teams- Designed and implemented predictive CLTV models to assess user acquisition quality and optimize marketing strategies for acquisition, retention, and reactivation- Led efforts to improve retention and reactivation by analyzing user cohorts, understanding user behavior, and recommending targeted strategies to boost retention and reactivation rates. Executed data-driven, audience-specific campaigns- Developed self-serve dashboards and reporting tools to democratize data access, reduce ad-hoc requests, and empower teams with actionable insights on key performance indicators.
Education
University of Pune
Bachelor of Engineering
Santa Clara University - Leavey School of Business
Master's degree
Skills
- Sql
- Microsoft Project
- Visio
- Qlikview
- Microstrategy Reporting
- Unix
- Data Modeling
- Oracle
- Teradata
- Etl
- Obiee
- Analysis
- Business Intelligence
- Sdlc
- Mongodb
- Business Analysis
- Strategy
- Microsoft Sql Server
- Analytics
- Qlik Sense
- Python
- Ssis
- Business Process
- Leadership
- Data Warehousing
- Reporting & Analysis
- Data Analysis
- Agile Methodologies
- Tableau
- Management
- Database Design
- Ssrs
- Product Management
- Project Management
- Pl/Sql
- R
- Databases
- Requirements Gathering
- Start-Ups
- Statistics
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