Dhiraj Kumar
Vice President - Marketing at Trehan Iris I Iris Broadway Mall I Bhumika Realty, Udaipur I Ajnara I Lowe Lintas I Percept I McCann Worldgroup I Havas Worldwide I “Top 50 Marketing Minds”- Realty+
- Role
- Vice President Marketing at Trehan IRIS
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Dhiraj Kumar
Marketing & Brand Communication Leader | Real Estate | Advertising | AI Powered…
Experience
Vice President Marketing
Jun 2021 — Present · Noida, IN
As Vice President, I hold comprehensive ownership of the brand\'s strategic positioning, market presence, and communication across all touchpoints. This role represents the culmination of my belief that in premium real estate, marketing is not a support function; it is the primary instrument through which value is articulated, trust is established, and legacy is built.My responsibilities encompass the complete spectrum of brand stewardship: Digital and Social Media strategy, Public Relations, experiential events, and integrated ATL and BTL campaigns. Each initiative is calibrated to enhance brand visibility, deepen stakeholder engagement, and drive measurable business outcomes while elevating the Trehan IRIS narrative within the competitive landscape of Delhi NCR development.The repositioning of Trehan IRIS around wellness-centric living has required a fundamental reimagining of communication frameworks.\"Nourish Your Being\" is not merely a tagline; it represents a philosophical commitment that informs architectural decisions, amenity curation, spatial planning, and community design. My role has been to ensure this philosophy permeates every brand expression, from launch campaigns to customer engagement.The launch of IRIS Broadway Greno West demanded a sophisticated go-to-market strategy that positioned the development as Noida\'s premier mixed-use destination. This required coordinating multi-channel campaigns, strategic media partnerships, influencer collaborations, and experiential marketing. At IRIS Broadway Mall, sustaining footfall and engagement in New Gurugram\'s competitive F&B landscape has necessitated continuous innovation in mall marketing, tenant partnerships, event curation, and digital community building. My work draws upon brand strategy and positioning architecture, public relations and reputation management, market intelligence and consumer insight development, media planning and partnership management, marketing communication strategy.
Education
Savitribai Phule Pune University
Master of Business Administration - MBA
Symbiosis Institute of Business Management, Pune
Diploma in Advertising & PR
Symbiosis College of Arts & Commerce
Bachelor in Commerce
Skills
- Media Planning
- Brand Management
- Marketing Strategy
- Marketing Communications
- Digital Strategy
- Digital Media
- Digital Marketing
- Outdoor Advertising
- Advertising
- Creative Strategy
- Public Relations
- Media Relations
- Integrated Marketing
- Media Buying
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