Dhiraj Bothra

About Dhiraj Bothra

With 13+ years of experience building and scaling travel and digital products, I…

Experience

1. Senior Product Manager

   Fareportal

   Aug 2024 — Present · Gurugram, IN

   In Fareportal, I am leading the Beyond Air Trip Attach charter, optimising the post-flight booking experience to increase hotel and car attach rates-Data Science-Driven Recommendations – Designed and implemented DS-based car and hotel recommendations using flight journey type, user history, and past bookings to improve relevance and conversions-Launched the Car in Path module on the payment page, integrating car rental options based on selected flight details, improving attach rates and user convenience-Cross-Sell UX & UI Enhancements – Revamped cross-sell hotel and car components across web, mobile web, and app to improve engagement; redesigned splash pages and trip summary modules for higher conversion-Personalized Email Campaigns – Rolled out targeted confirmation email updates, including free hotel night offers and cross-sell promotions, driving incremental revenue-Performance Optimisation – Initiated earlier search triggers for faster load times and consistent price display between air and non-air products-Customer Experience Optimisation – Improved UX for booking flows on mobile & web applications, applying A/B testing and behavioural analytics to refine designs-Revenue Growth via Attach Rates – Consistently increased cross-sell revenue through product improvements, better member price communication, and high-impact upsell flows-Cross-Functional Collaboration – Partnered with marketing, air digital, content, and supply teams to deliver cohesive experiences and maximize monetization opportunities-Stakeholder Management & Alignment – Engaged with leadership, growth, and data science teams to align on KPIs, validate experiments, and prioritize roadmap items.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing

• Government College of Engineering and Technology, Bikaner

  B.Tech, Computer Science Engineering

  2008 — 2012

• MBSS (Bal Bari), Bikaner (Rajesthan)

  Higher Secondary, Science and Maths

  2006 — 2008

Skills

• Test Automation
• Php
• System Testing
• Jira
• Mobile Applications
• Bug Tracking
• Software Testing
• Java
• Selenium Webdriver
• Quality Assurance
• Test Design
• Sikuli
• Test Planning
• Manual Testing
• Sql
• Html
• Testing
• Mysql
• Installation Testing
• Android Testing
• Regression Testing
• Web Applications
• Web Testing
• Mobile App Testing
• Sahi
• Test Cases
• Functional Testing
• Software Quality Assurance
• Selenium