Ajit Singh

WORK HISTORY

ABOUT AJIT SINGH

Developed a Corporate Identity Programme for the entire dealership network and implemented the same for the ICML (Rhino Project) across the country.• Development of the dealers Infrastructure according to the CIP across the entire channel network of about 110 Nos through the team.• Regular Visit to dealers to review the progress during the development stage. • Renewal of the LOA Every Year followed after dealer Audits.• Worked extensively on the Rhino (MUV from Sonalika) branding project right from the beginning• Engaged a renowned marketing Agency Mudra Communications for the strategy and creative preparations for the rhino project.• Released advertisement in the national and regional dailies across the country as per the media planning.• Planning and release of the TVC of Rhino across national News Channels which include the coordination with the TVC agency right form briefing-scripting-story board- shooting and pre & Post Production meetings and final approvals etc.• Engaged INCL as the PR agency for the project basis work like Press conference and pr activities etc. • Developed a Corporate Identity Programme for the entire dealership network and implemented the same for the ICML (Rhino Project) across the country.• Participated in the events like Auto expo and managed the entire show from start to end.• For Tractor business, creative understanding & briefing to the agency on behalf of the company and then approval o the same.• Complete media planning and the buying for tractor business focusing on the target area.• Gauging the response of the advertisement released in coordination with the area offices and amendments in the media planning accordingly.• Close coordination with the PR & Marketing strategy/ creative agency for the proper execution of the brand activities across 360 degree.