Diana Hernandez
National Sales Manager | Pet Specialty | Trade/Shopper Marketing | Social Media | Campaign Strategy | Digital Strategy
- Role
- National Sales Manager, Pet Specialty at Mpm Products Ltd
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Diana Hernandez
Marketer experienced in enterprise-level campaign planning/execution as well as evergreen digital marketing strategy. This includes integrating all facets of digital media (social media, apps, influencers, shopper marketing, etc.) and reporting on insightful qualitative data in addition to quantitative, measurable metrics. Most recently managed shopper marketing for an up-and-coming food brand, focused on the healthy alternative snacking.This included product marketing practices such as using customer data to create consumer profiles, naming conventions, marketing messages and other marketing data points. Experienced in creating and executing effectively in highly regulated industries as well as managing large and small budgets across multiple platforms.
Experience
National Sales Manager, Pet Specialty
Apr 2024 — Present · Phoenix, AZ, US
Education
Arizona State University
Bachelor's degree
Arizona State University
Master of Arts (MA)
Skills
- Public Relations
- Event Planning
- Final Cut Pro
- Press Releases
- Social Media
- Content Management
- Photoshop
- Social Networking
- Editing
- Indesign
- Marketing Communications
- Email Marketing
- SEO
- Social Media Marketing
- Strategic Communications
- Marketing
- Basketry
- Writing
- Digital Media
- Social Media Strategy
- Digital Marketing
- Digital Strategy
- Marketing Strategy
- Analytics
- Integrated Marketing
- Media Planning
- Social Media Measurement
- Social Media Advertising
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