Dheeraj Pulavarthy

About Dheeraj Pulavarthy

I used to think marketing was about convincing people to buy things they didn\'t need. Turns out I had it backwards. Let me tell you how journey over a decade taught me the best marketing happens when you stop selling and start understanding.Everyone thinks their first job is glamorous. Mine was convincing young dreamers to spend their parents\' money on CAT coaching at VistaMind. I thought marketing meant ads promising success and hoping students appeared. I was throwing digital spaghetti. But I learned those engineering grads weren\'t buying coaching. They were buying hope for corner offices and international careers. That changed my perspective.Then came Tapzo, India\'s first super app for flights to biryani. Reality hit hard. Getting downloads is like inviting people to a party. Getting them to stay? Where dreams die. People downloaded and disappeared faster than free samosas. That\'s when it clicked: I was talking to spreadsheets not humans. User experience became my obsession.BlackBuck changed everything. We sold FASTag, fuel cards, GPS devices & more to truckers who spend weeks away from family, sleeping in trucks, trying to make an honest living. One angry trucker destroys your reputation faster than any review. I learned trust matters most in logistics.Amazon Ads threw me in the deep end managing campaigns for P&G and Apple globally. I became a translator between Advertiser requirements and ad algo maze.Agrim brought me back to Indian soil. Managing people is harder than campaigns. AgriCentral humbled me. Disappointing a farmer is like lying to your grandfather. The whole village knows and never forgets. Authenticity isn\'t marketing strategy. It\'s survival.Now I\'m at Ditto turning scary insurance into simple conversations helping families sleep better. Every lesson converged: VistaMind\'s hope-selling, Tapzo\'s user obsession, BlackBuck\'s trust, Amazon\'s scale, Agrim\'s leadership, AgriCentral\'s authenticity.I think of the person on the other side: a software engineer buying first insurance, a mother securing her family\'s future, a business owner understanding health coverage. Marketing isn\'t about funnels or algorithms. It\'s about people trusting you with life\'s most important decisions.The tools keep changing, the platforms keep updating, but that human connection remains constant. Across my journey all wanted the same thing: someone who gets it, someone who speaks their language, someone who actually gives a damn about solving their real problems. So now I\'m on a quest trying to make a dent in universe with one campaign at a time!

Experience

1. Manager - Performance Marketing

   Ditto Insurance

   Apr 2025 — Present · Bengaluru, IN

   What I am doing right now: Found my ikigai in performance marketing here that performs for everyone. Company, Customers, and my Conscience.

Education

• Vanguard Business School

  Postgraduate Program In Management, Marketing

• R.V.R. & J.C. College of Engineering

  Bachelor of Technology, Biotechnology

• 10Xer Club

  Marketing Accelerator Program, Marketing

Skills

• Advertising
• Leadership
• English
• Event Planning
• Social Networking
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Team Leadership
• Training
• Digital Media
• Microsoft Office
• Lead Generation
• Research
• Project Management
• Project Planning
• Public Relations
• Business Strategy
• Management
• Team Building
• Marketing
• Strategic Planning
• Business Planning
• Business Development
• Digital Marketing
• Data Analysis
• Market Planning
• Brand Management
• Photography
• Marketing Strategy
• Negotiation
• Marketing Management
• Public Speaking
• Event Management
• Email Marketing
• SEO
• Online Marketing
• Molecular Biology
• Competitive Analysis
• Social Media