Dheeraj Sugavanam
Marketing Leader | Driving Brand, GTM & Market Leadership for B2B Organizations
- Role
- Marketing Manager at Apar Technologies
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Dheeraj Sugavanam
Senior marketing leader with 15+ years of experience building brands, driving revenue, and leading integrated marketing strategies across technology, IT services, product, and fintech organizations. Proven success in demand generation, analyst relations, partner marketing, and large-scale brand transformations.CORE EXPERTISEBrand & Corporate Marketing • Demand Generation & ABM • Analyst RelationsGo-to-Market Strategy • Product & Solution Marketing • Partner & Alliance MarketingExecutive & Internal Communications • Global Events & Campaigns
Experience
Marketing Manager
Apr 2023 — Present · Bengaluru, IN
Lead corporate and strategic marketing for Apar Technologies and group companies across APAC and Middle East, covering brand, demand generation, analyst relations, partnerships, and communications• Own Gartner analysts and advisory firm engagements, coordinating briefings, inquiries, and submissions to strengthen visibility, positioning, and credibility in key research reports• Collaborate with technology and ecosystem partners to design and execute joint marketing initiatives, co-branded campaigns, solution messaging, and go-to-market activities• Drive end-to-end content strategy, including thought leadership, solution narratives, case studies, website content, internal communications, and executive messaging to enhance brand positioning• Lead multi-format events, including flagship industry events, conferences, webinars, and forums, managing end-to-end strategy and execution to maximize brand impact, audience engagement, and leads.
Education
Loyola College
Bachelor of Commerce (B.Com.), Business/Commerce, General
2004 — 2007
IBS Hyderabad
Master of Business Administration (MBA), Marketing
2009 — 2011
Skills
- Market Research
- Competitive Analysis
- Event Management
- Corporate Communications
- Sales
- Team Management
- Content Writing
- Corporate Events
- Relationship Building
- Sales Management
- Brand Management
- Marketing Strategy
- Account Management
- Content Management
- Vendor Management
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