Dheeraj Punjabi
Digital Marketing Manager @Wooden Street
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WORK HISTORY
Digital Marketing Manager @Wooden Street
Indore, IN
Responsible for end-to-end digital growth for one of India\'s largest furniture e-commerce brands — managing 40M in monthly revenue across performance, brand, and product marketing.Rebuilt Google Ads and Meta campaign architecture across 10+ furniture categories, establishing category-level ROAS benchmarks for the first time in the brand\'s history.Pioneered Spotify Audio Ads as a new acquisition channel — first brand in the furniture category to test audio-first targeting. Result: 22% lift in branded search volume and measurable growth in direct sessions within 45 days.Deployed advanced attribution infrastructure (GTM + custom Gtag) to create the first clear view of multi-touch ROAS across the full product catalogue.Engineered a spend-allocation model that links real-time inventory velocity with campaign budget — eliminating wasted spend on out-of-stock SKUs and protecting margins.Identified 3 under-invested, high-conversion categories through competitive intelligence and redirected budget to unlock revenue growth without increasing total monthly spend.Skills: Performance Marketing · Google Ads · Meta Ads · Spotify Ads · GTM · Attribution Modelling · E-commerce Growth · Furniture & Home Decor
EDUCATION
The Emerald Heights International School, Indore
School
Prestige Institute of Management & Research
Master of Business Administration - MBA, Finance, General
Prestige Institute of Management & Research
Bachelor of Business Administration - BBA, Marketing, Finance
ABOUT DHEERAJ PUNJABI
I don\'t manage campaigns. I build growth engines.Over the last 4 years, I\'ve driven 150M+ in monthly revenue across India\'s most competitive D2C categories Furniture, Fashion, Footwear, Skincare, and Food by turning multi-channel marketing from a cost centre into a measurable growth lever.Here\'s what that looks like in practice:↗ 30%+ ROI improvement across Meta, Google, Email & WhatsApp for 7 national brands by rebuilding full-funnel architecture from the ground up, not patching existing campaigns.↗ 40% organic traffic growth YoY through technical SEO, content strategy, and search intent mapping that reduced paid dependency.↗ 22% branded search lift for Wooden Street by pioneering the brand\'s first Spotify Audio Ads channel a zero-to-one initiative that created a new acquisition stream within 45 days.↗ Led a 65-member cross-functional team 8 Brand Managers, performance marketers, designers, and content teams as a virtual CMO for India\'s top D2C brands.I operate at the intersection of brand thinking and performance execution. I understand that a brand\'s Google Quality Score is a brand problem, not just a media buying problem. That a slow website is a brand problem. That inconsistent creative is a ROAS problem.I\'m actively looking for a Head of Marketing / Chief Growth & Marketing Officer role where digital marketing is treated as a strategic function not a vendor relationship. Based in Indore · Available on-site for Indore roles · Remote preferred for pan-India opportunities c••••••••@gmail.com
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