Dheeraj Gupta

About Dheeraj Gupta

A working Professional with having 10+ years Experience in Fmcg and Otc Sector with…

Experience

1. Senior Shopper Marketing Manager

   Tata Consumer Products

   Dec 2023 — Present

   1-Create KPI for the Sales/Distribution Scheme Designing, Budget Utilization, Gaining Market Share. 2-Conduct Business Analysis, Looking after all the Sales and Distribution.3- Coaching and mentoring Stakeholders associates RSM | ASM | Sales Officers in sales, distribution and marketing. 4-Design and implement ATL & BTL Activities, setup controls and measure performance iteratively Review the design and optimize messages,(subject lines, content design), activation timing etc. 5-Cross-Channel Marketing Planning Customer Insights Analysis Marketing material production and event management. Budget Allocation and Management Marketing strategy and execution Resource allocation6-Manage marketing collaterals design + complete production of collaterals & stationary: that assist during the Sales Process. Also lead events for Brand development and developing leads/enquiries for the Sales Process. 7-Preparing annual marketing budgets based on sales commitments, competitor activities, and consumer analysis, Planning & executing marketing activities through Promotions, ATL, and BTL activations, develop comprehensive Route to Market Plans for launch/re-launch of brands, devising new \"Growth\" strategies; Value price decisions; Driving margins and profit mix, White-space expansion. 8-Developed and executed data-driven marketing strategies across modern trade, protein shops, and general trade segments. 9-Overseeing and managing the Scheme Allocation & budget to ensure optimal allocation of resources and cost-effective implementation of marketing

Education

• J.KNOWLEDGE CENTER

  Bachelor of Commerce (B.Com.)

  2010 — 2013