Dheeraj Dwivedi

About Dheeraj Dwivedi

Currently working at NxtWave, where I manage end-to-end social media strategy including content calendars, audience research, shoot coordination, creator collaboration, and platform growth.Alongside my professional role, I independently create content to experiment with hooks, formats, and storytelling. These experiments help me take data-driven decisions for brand campaigns and growth initiatives.I have worked on creator-led and brand campaigns with digital-first brands and institutions including PW, ALLEN, Newton School, Masai, VIT, and UPES.Built and managed student-focused content platforms across multiple channels:Instagram: 90K+ followersYouTube: 4K+ subscribersTelegram: 27K+ community membersUsed these platforms as experimentation labs to test hooks, formats, and storytelling approaches for scalable content strategy.Key strengths: Social Media Strategy, Content Strategy, Social Media Management, Influencer Marketing, Storytelling, and Performance Analytics.

Experience

1. Content Creator

   Youtube Channel

   Mar 2022 — Present

   1) Build and manage personal content platforms across Instagram, YouTube, and Telegram focused on student and youth audiences.(2) Plan content themes, formats, and posting cadence based on audience behaviour and platform trends.(3) Continuously experiment with hooks, storytelling styles, and short-form video structures to improve reach and retention.(4) Analyse performance metrics such as reach, watch time, and engagement to refine content direction.(5) Create and publish short-form video content end-to-end, from ideation and shooing to posting Everything.(6) Use personal platforms as experimentation labs to test content formats and insights applicable to brand and campaign strategy.

Education

• Jagjivan college gaya

  Class 12th

• Manpur High School

  Class 10th

• BIET Jhansi

  Bachelor of Technology - BTech, Mechanical Engineering