Deenadayalamuthu M.

About Deenadayalamuthu M.

Data Scientist, AI/ML, Data Analytics, Marketing Analytics professional with a passion for developing creative and innovative solutions for challenging problems and getting meaningful insights from the data. Helping brands on Marketing spend, optimization, digital marketing, financial services and growth.Leading a team of professionals and mentoring freshers working on various Data Science, Data Analytics projects.Proficient in Supervised Machine Learning techniques such as linear regression, non-linear regression, Support Vector Machines, and decision trees as well as Unsupervised Machine Learning techniques such as k-means clustering, Gaussian Mixture Model. I am likewise experienced in Bayesian Statistics, Deep Learning algorithms, and Natural Language Processing (NLP).

Experience

1. Assistant Manager

   LatentView Analytics

   Jul 2021 — Present

   Quantify the impact of multiple marketing channels spend on the revenue with Media Mix Modelling optimized spend for the marketing channels based on the channel performance from the process and recommend efficient allocation of the marketing budget for a better ROI.Worked on digital marketing analytics, conceptualized and built visualization dashboards to track the KPIs on impressions and engagements.Perform data exploration on the marketing spend, impressions and clicks, build univariate & bivariate charts to identify the patterns and to understand the relationship between variables.Answer one-off business critical questions performing ad-hoc analysis pulling data from multiple sources.Developed a chatbot based on RASA conversational AI framework which can answer specific set of questions.Mentoring and leading a team of freshers and experienced professionals working on AI/ML, Data Science and Data Analytics projects.

Education

• Thiagarajar School of Management

  Master of Business Administration - MBA, Marketing and Operations

  2006 — 2008

• Saint Peter's University

  Master of Science - MS, Data Science

  2017 — 2019

• Anna University Chennai

  Bachelor of Engineering - BE, Mechanical Engineering

  2002 — 2006